Yet something felt missing.

A room can meet every requirement and still lack presence. Moments tied to identity often need a gesture that anchors them in something personal.

I sourced a bouquet and chose colours that reflected the player’s national flag. It wasn’t part of the brief, and it wasn’t necessary for the agreement itself. It was simply a way to acknowledge the person within the event.

When the signing concluded and the bouquet was presented, recognition came instantly. The atmosphere softened. What had been a commercial setup began to feel more grounded, more human.

Nothing changed structurally.

But the environment carried a different weight.

Over time, I came to understand that environments perform best when they resonate with the people inside them. Precision alone creates order; resonance creates memory.

At About the Stay, much of our work sits between those two forces, maintaining structure while introducing the small signals that allow a space to feel aligned rather than staged.